How a large Information Services Company Used Neo Kinetic Services to avail Sales Qualified Appointments to achieve their Sales Targets


How a large Information Services Company Used Neo Kinetic Services to avail Sales Qualified Appointments to achieve their Sales Targets

Client Overview

Client is a consumer credit reporting agency. They collect and aggregate information on over one billion people and businesses including 235 million individual US consumers and more than 25 million US businesses.

The company has partnered with Neo Kinetic, as their preferred vendor for B2B Data research and appointment setting services, for their Information Services Division.

Client Requirement

Client was looking to identify companies from Automobile, Agri Foods, Chemicals, Healthcare, Manufacturing and Fashion Accessories sectors who will be the most likely prospects to avail their services. They sought to target only those companies that have more than 200 channel partners who work on credit basis.

The client was specifically looking to support these prospects by offering them in-depth market
intelligence on their channel partners (current and prospective) by providing them credit
reports to ascertain smooth business transactions.

Our Solution

Step 1 – Marketing List Creation
Neo Kinetic researched and built a list of more than 1500 companies and appropriate contacts from Finance, Supply chain and Procurement functions who were the most likely decision makers in the identified Target Markets.

Step 2 – Lead qualification
Every Lead researched, was called by the Tele calling team to identify the most appropriate contact for discussions on our client’s product.

Step 3 – Appointment Setting
Upon proper qualification, the core appointment setting team called each prospect to provide details of company offerings and to understand customer modus operandi and pain areas.

After ascertaining interest levels, and proper qualification of the prospect, the caller fixed one-on-one meeting between the prospect and our client.

Business Outcomes

High Closure rates through warm leads
This allowed the client to only focus on warm leads created by us and therefore increase their conversion rate

Steady flow of meetings for client
The client received a steady flow of meetings with over 480 appointments with decision makers at an average of 40 meetings per month.

Create an accurate database of prospects
In-depth account mapping and profiling was done for 1200+ companies.

Cost control
Through our variable cost model, this engagement allowed the client to control potential high costs that he may have had to incur by doing this activity in-house.


Proven success at helping Clients achieve Measurable ROI